Marketing research methodological foundations

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Bibliographic Details
Main Author:	Churchill, Gilbert A
Format:	Book
Published:	Fort Worth The Dryden Press 1999
Edition:	7th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Churchill, Gilbert A
245	1	1	\|a Marketing research \|b methodological foundations \|c Gilbert A. Churchill, Jr
250	#	#	\|a 7th ed
260	#	#	\|a Fort Worth \|b The Dryden Press \|c 1999
300	#	#	\|a xxviii,1017 p. \|b ill. \|c 26 cm
500	#	#	\|a Includes indexes
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=192971
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