Marketing research methodological foundations

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Bibliographic Details
Main Author: Churchill, Gilbert A
Format: Unknown
Published: Fort Worth The Dryden Press 1999
Edition:7th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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300 # # |a xxviii,1017 p.  |b ill.  |c 26 cm 
500 # # |a Includes indexes 
650 # 0 |a Marketing research 
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