Marketing research methodological foundations
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| Main Author: | |
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| Format: | Book |
| Published: |
Fort Worth
The Dryden Press
1999
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes |
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| Physical Description: | xxviii,1017 p. ill. 26 cm |
| ISBN: | 0030238161 |
Marketing research methodological foundations