Electronic marketing integrating electronic resources into the marketing process

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Bibliographic Details
Main Author: Reedy, Joel
Other Authors: Schullo, Shauna, Zimmerman, Kenneth
Format: Book
Published: Fort Worth The Dryden Press 2000
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.1265  |b .R44 2000 
100 1 # |a Reedy, Joel 
245 1 1 |a Electronic marketing  |b integrating electronic resources into the marketing process  |c Joel Reedy, Shauna Schullo, Kenneth Zimmerman 
260 # # |a Fort Worth  |b The Dryden Press  |c 2000 
300 # # |a xxiv, 466 p.  |b ill.  |c 28 cm 
500 # # |a Includes index 
650 # 0 |a Telemarketing 
700 1 # |a Schullo, Shauna 
700 # # |a Zimmerman, Kenneth 
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