Eating the big fish how challenger brands can compete against brand leaders

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Bibliographic Details
Main Author:	Adam, Morgan
Format:	Book
Published:	New York John Wiley & Sons 1999
Subjects:	Product management New products Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Adam, Morgan
245	1	1	\|a Eating the big fish \|b how challenger brands can compete against brand leaders \|c Adam Morgan
260	#	#	\|a New York \|b John Wiley & Sons \|c 1999
300	#	#	\|a xvii, 286 p. \|b ill. \|c 22 cm
500	#	#	\|a Includes index
650	#	0	\|a Product management
650	#	0	\|a New products
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=192863
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