Eating the big fish how challenger brands can compete against brand leaders
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| Format: | Book |
| Published: |
New York
John Wiley & Sons
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvii, 286 p. ill. 22 cm |
| ISBN: | 0471242098 |
How come your brand isn't working hard enough? the essential guide to brand management