LEARNING FROM THE FUTURE COMPETITIVE FORESIGHT SCENARIOS

"Scenarios are now a part of every successful manager's toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by today's leading practitioners in the field." -Napier Collyns, a pioneer of scenario planning at Dutch/Shell now M...

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Bibliographic Details
Other Authors: Fahey, Liam (Editor), Randall, Robert M. (Editor)
Format: Book
Language:English
Published: New York John Wiley & Sons 1998
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