Essentials of marketing research

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Bibliographic Details
Main Author:	Kumar, V.
Other Authors:	Day, George S, Aaker, David A.
Format:	Unknown
Published:	New York JohnWiley & Sons 1999
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0471170682
090	0	0	\|a HF5415.2 \|b .K86 1999
100	1	#	\|a Kumar, V. \|h V.
245	1	0	\|a Essentials of marketing research \|c V. Kumar, David A. Aaker, George S. Day
260	#	#	\|a New York \|b JohnWiley & Sons \|c 1999
300	#	#	\|a xvi, 623 p. \|b ill. \|c 26 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing research
700	1	#	\|a Day, George S
700	#	#	\|a Aaker, David A. \|h George S
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=192826
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