The next step in database marketing consumer guided marketing

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Bibliographic Details
Main Author:	Shaver, Dick
Format:	Unknown
Published:	New York John Wiley & Sons 1996
Subjects:	Direct marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.126 \|b .S52 1996
100	1	#	\|a Shaver, Dick
245	1	1	\|a The next step in database marketing \|b consumer guided marketing \|c Dick Shaver
260	#	#	\|a New York \|b John Wiley & Sons \|c 1996
300	#	#	\|a xiv, 482 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Direct marketing
745	#	#	\|a Consumer guided marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=192823
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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