The next step in database marketing consumer guided marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
John Wiley & Sons
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 482 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471133590 |
Direct and database marketing