Competitive branding winning in the market place with value-added brands

Competitive branding winning in the market place with value-added brands

It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share a...

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Bibliographic Details
Main Author: Nilson, Torsten H. 1949- (Author)
Format: Book
Language:English
Published: Chichester John Wiley & Sons 1998
Subjects:
Marketing > Management
Brand name products > Marketing management
Online Access:Click Here to View Status and Holdings.
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MARC

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