Competitive branding winning in the market place with value-added brands
It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester
John Wiley & Sons
1998
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors |
|---|---|
| Item Description: | Includes index |
| Physical Description: | ix, 235 pages illustrations 23 cm |
| ISBN: | 0471984574 |
Branding and sustainable competitive advantage building virtual presence 
Positioning the brand an inside-out approach 
Brand Manners How to create the self-confident organisations to live the brand