BUSINESS RESEARCH METHODS

BUSINESS RESEARCH METHODS

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This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is th...

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Bibliographic Details
Main Author: Zikmund, William G. (Author)
Format: Book
Language:English
Published: Fort Worth, Texas Dryden Press 2000
©2000
Edition:SIXTH EDITION
Subjects:
Management > Research
Business > Research
Online Access:Click Here to View Status and Holdings.
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