BUSINESS RESEARCH METHODS
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is th...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, Texas
Dryden Press
2000
©2000 |
| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0030258170 |q hardcover |
| 020 | # | # | |a 9780030258176 |q hardcover |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Zikmund, William G. |e author |
| 245 | 1 | 0 | |a BUSINESS RESEARCH METHODS |c William G. Zikmund |
| 250 | # | # | |a SIXTH EDITION |
| 264 | # | 1 | |a Fort Worth, Texas |b Dryden Press |c 2000 |
| 264 | # | 1 | |c ©2000 |
| 300 | # | # | |a xxix, 660 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
| 526 | 0 | # | |a MGT656 |b BM231 |5 BM |
| 526 | 0 | # | |a Research Methodology |b Bachelor of Business Administration(Hons)Entrepreneurship |5 Faculty of Business Management |
| 526 | 0 | # | |a BER |b BM774 |5 BM |
| 526 | 0 | # | |a Business Economics Research I |b Master of Business Economics |5 Faculty of Business Management |
| 526 | 0 | # | |a MGT911 |b BM991 |5 AAGBS |
| 526 | 0 | # | |a Research Methodology I |b Doctor of business administration |5 Arshad Ayub Graduate Business School |
| 526 | 0 | # | |a MGT912 |b BM991 |5 AAGBS |
| 526 | 0 | # | |a Research Methodology II |b Doctor of business administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Management |x Research |
| 650 | # | 0 | |a Business |x Research |
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BUSINESS RESEARCH METHODS 
BUSINESS RESEARCH METHODS