BUSINESS RESEARCH METHODS
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is th...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, Texas
Dryden Press
2000
©2000 |
| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
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| Physical Description: | xxix, 660 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030258170 9780030258176 |
BUSINESS RESEARCH METHODS