BUSINESS RESEARCH METHODS

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is th...

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Bibliographic Details
Main Author: Zikmund, William G. (Author)
Format: Book
Language:English
Published: Fort Worth, Texas Dryden Press 2000
©2000
Edition:SIXTH EDITION
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Physical Description:xxix, 660 pages illustrations 26 cm
Bibliography:Includes bibliographical references and index
ISBN:0030258170
9780030258176