BUSINESS RESEARCH METHODS
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is th...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Fort Worth, Texas
Dryden Press
2000
©2000 |
Edition: | SIXTH EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
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Physical Description: | xxix, 660 pages illustrations 26 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0030258170 9780030258176 |