Advertising management
Introduces students to the basic concepts, practices and analytic techniques of advertising management. Shows how abstract theory and principles maybe related to advertising management as it is practised.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Golden Books Centre
1999
©1999 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-192315 | ||
| 005 | 2021122113547 | ||
| 008 | t1999 MY #g| |#001 ##eng#D | ||
| 020 | # | # | |a 9837203927 |q paperback |
| 020 | # | # | |a 9789837203921 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |8 UiTM |
| 090 | 0 | 0 | |a HF5823 |b .D59 1999 |
| 100 | 1 | # | |a Diwan, Parag |e author |
| 245 | 1 | 1 | |a Advertising management |c Parag Diwan |
| 264 | # | 1 | |a Kuala Lumpur |b Golden Books Centre |c 1999 |
| 264 | # | 1 | |c ©1999 |
| 300 | # | # | |a iii, 356 pages |b illustrations |c 22 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Introduces students to the basic concepts, practices and analytic techniques of advertising management. Shows how abstract theory and principles maybe related to advertising management as it is practised. |
| 650 | # | 0 | |a Advertising |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=192315 |
| 964 | # | # | |c BOK |d 01 |
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Advertising Management