Advertising management
Introduces students to the basic concepts, practices and analytic techniques of advertising management. Shows how abstract theory and principles maybe related to advertising management as it is practised.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Golden Books Centre
1999
©1999 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Introduces students to the basic concepts, practices and analytic techniques of advertising management. Shows how abstract theory and principles maybe related to advertising management as it is practised. |
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| Physical Description: | iii, 356 pages illustrations 22 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9837203927 9789837203921 |
Advertising Management