A typographic workbook a primer to history, techniques and artistry
Quickly master the concepts and skills you need to successfully design with type a typographic WORKBOOK To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Quickly master the concepts and skills you need to successfully design with type a typographic WORKBOOK To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type. Extensive visual examples illustrate the use of type as an expressive communication tool. From selecting the right font, to spacing it, to the creative integration of fonts, she explains the decisions made by successful designers. At the same time, she provides step-by-step guidance and numerous practice exercises that help you develop the confidence and skills needed to put that knowledge to work in your own designs. In addition, a detailed history of type is included. |
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| Item Description: | Includes bibliographical references and index |
| Physical Description: | xii, 371 pages illustrations 28 cm. |
| ISBN: | 0471292370 9780471292371 |
Typographic design form and communication