Contemporary services marketing management a reader

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Bibliographic Details
Other Authors:	Gabbott, Mark, Hogg, Gillian
Format:	Unknown
Published:	London The Dryden Press 1997
Subjects:	Marketing > Management Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0030990351
090	0	0	\|a HF5415.122 \|b .C66 1997
245	1	1	\|a Contemporary services marketing management \|b a reader \|c edited by Mark Gabbott and Gillian Hogg
260	#	#	\|a London \|b The Dryden Press \|c 1997
300	#	#	\|a xiv, 537 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Gabbott, Mark
700	#	#	\|a Hogg, Gillian
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=190474
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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