Marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Cincinnati, OH
South-Western College Pub.
1998
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-190468 | ||
| 020 | # | # | |a 0538870117 |
| 090 | 0 | 0 | |a HF5415 |b .L2624 1998 |
| 100 | 1 | # | |a Lamb, Charles W |
| 245 | 1 | 1 | |a Marketing |c Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Cincinnati, OH |b South-Western College Pub. |c 1998 |
| 300 | # | # | |a xxxviii, 693 p. |b col. ill. |c 28 cm. |e 1 computer laser optical disk (4 3/4 in.) |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a McDaniel, Carl D |
| 700 | # | # | |a Hair, Joseph F |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=190468 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Marketing