Marketing

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Bibliographic Details
Main Author: Lamb, Charles W
Other Authors: McDaniel, Carl D, Hair, Joseph F
Format: Unknown
Published: Cincinnati, OH South-Western College Pub. 1998
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxviii, 693 p. col. ill. 28 cm. 1 computer laser optical disk (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:0538870117