Marketing planning & strategy

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Bibliographic Details
Main Author:	Jain, Subhash C. 1942-
Format:	Book
Published:	Ohio South-Western College 1997
Edition:	5th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .J35 1997
100	1	#	\|a Jain, Subhash C. \|d 1942-
245	1	0	\|a Marketing planning & strategy \|c Subhash C. Jain
246	1	#	\|a Marketing planning and strategy
250	#	#	\|a 5th ed
260	#	#	\|a Ohio \|b South-Western College \|c 1997
300	#	#	\|a xviii, 844 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=190405
964	#	#	\|c BOK \|d 01