Diploma strategic marketing management analysis and decision

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Bibliographic Details
Main Author:	Pearson, David
Corporate Author:	Chartered Institute of Marketing
Format:	Book
Published:	London BPP Pub. 1997
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-189643
020	#	#	\|a 0751740632
090	0	0	\|a HF5415.13 \|b .P43 1997
100	1	#	\|a Pearson, David
245	1	1	\|a Diploma strategic marketing management \|b analysis and decision \|b tutorial text \|c David Pearson
260	#	#	\|a London \|b BPP Pub. \|c 1997
300	#	#	\|a viii, 662 p. \|b ill. \|c 29 cm
500	#	#	\|a Includes index
500	#	#	\|a Paper 12
650	#	0	\|a Marketing \|x Management
710	1	#	\|a Chartered Institute of Marketing
745	#	#	\|a Strategic marketing management : analysis and decision
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=189643
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam