Excellence in public relations and communication management
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| Format: | Unknown |
| Published: |
New Jersey
Lawrence Erlbaum
1992
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| Series: | Communication textbook series. Public relations
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT Challenges for the Next Generation 
Public relations as relationship management a relational approach to the study and practice of public relations