International and global marketing concepts and cases

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Bibliographic Details
Other Authors:	Graham, John L., Meloan, Taylor W.
Format:	Book
Published:	Boston, Mass Irwin/McGraw-Hill 1998
Edition:	2nd ed
Subjects:	Export marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-187980
020	#	#	\|a 0071158006 (pbk.)
020	#	#	\|a 9780071158008 (pbk.)
020	#	#	\|a 0256218943
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF1416 \|b .I54 1998
245	0	0	\|a International and global marketing \|b concepts and cases \|c Taylor W. Meloan, John L. Graham [editors]
250	#	#	\|a 2nd ed
260	#	#	\|a Boston, Mass \|b Irwin/McGraw-Hill \|c 1998
300	#	#	\|a xvi, 439 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references
526	8	#	\|a MKT \|b BM774 \|5 BM
526	#	#	\|a Global Marketing Management \|b Master of Business Economics \|5 Faculty of Business Management
526	#	#	\|a MKT950 \|b AA901 \|5 AAGBS
526	#	#	\|a International Marketing \|b Doctor of Business Administration \|5 Arshad Ayub Graduate Business School
650	#	0	\|a Export marketing \|v Case studies
650	#	0	\|a Export marketing \|v Case studies
700	1	#	\|a Graham, John L.
700	#	#	\|a Meloan, Taylor W.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=187980