International and global marketing concepts and cases

International and global marketing concepts and cases

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Bibliographic Details
Other Authors: Graham, John L., Meloan, Taylor W.
Format: Unknown
Published: Boston, Mass Irwin/McGraw-Hill 1998
Edition:2nd ed
Subjects:
Export marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 439 p. ill. 24 cm
Bibliography:Includes bibliographical references
ISBN:0071158006 (pbk.)
9780071158008 (pbk.)
0256218943

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