Effective marketing communications a skill and activity-based approach

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Bibliographic Details
Main Author:	Anderson, Alan H. 1950-
Other Authors:	Kleiner, David
Format:	Book
Published:	Oxford, UK Blackwell Business 1995
Series:	Effective management
Subjects:	Communication in marketing Customer relations Public relations
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0631191267
090	0	0	\|a HF5415.123 \|b .A527 1995
100	1	#	\|a Anderson, Alan H. \|c 1950-
245	1	1	\|a Effective marketing communications \|b a skill and activity-based approach \|c Alan H. Anderson and David Kleiner
260	#	#	\|a Oxford, UK \|b Blackwell Business \|c 1995
300	#	#	\|a xxix, 249 p. \|c 25 cm
490	1	#	\|a Effective management
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing
650	#	0	\|a Customer relations
650	#	0	\|a Public relations
700	1	#	\|a Kleiner, David
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=187349
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam