Effective marketing communications a skill and activity-based approach
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| Format: | Book |
| Published: |
Oxford, UK
Blackwell Business
1995
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| Series: | Effective management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxix, 249 p. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0631191267 |
Marketing communication and public relations