Modern institutional advertising including corporate, corporate image association, service, and all other major forms of non-product advertising

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Bibliographic Details
Main Author:	Flanagan, George Alexander
Format:	Unknown
Published:	New York McGraw-Hill Book Co. [1967]
Subjects:	Industrial publicity Corporate image Institutional advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-187161
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD59 \|b .F54 1967
100	1	#	\|a Flanagan, George Alexander
245	1	0	\|a Modern institutional advertising \|b including corporate, corporate image association, service, and all other major forms of non-product advertising \|c [by] George A. Flanagan
260	#	#	\|a New York \|b McGraw-Hill Book Co. \|c [1967]
300	#	#	\|a xii, 299 p. \|b ill. \|c 23 cm
650	#	0	\|a Industrial publicity
650	#	0	\|a Corporate image
650	#	0	\|a Institutional advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=187161
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|