Modern institutional advertising including corporate, corporate image association, service, and all other major forms of non-product advertising

Modern institutional advertising including corporate, corporate image association, service, and all other major forms of non-product advertising

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Bibliographic Details
Main Author: Flanagan, George Alexander
Format: Unknown
Published: New York McGraw-Hill Book Co. [1967]
Subjects:
Industrial publicity
Corporate image
Institutional advertising
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 299 p. ill. 23 cm

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