The marketing workbench using computers for better performance

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Bibliographic Details
Main Author:	McCann, John M
Format:	Book
Published:	Homewood, Ill. Dow Jones-Irwin 1986
Subjects:	Marketing > Management > Data processing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 087094763
090	0	0	\|a HF5415.13 \|b .M26 1986
100	1	#	\|a McCann, John M
245	1	1	\|a The marketing workbench \|b using computers for better performance \|c John M. McCann
260	#	#	\|a Homewood, Ill. \|b Dow Jones-Irwin \|c 1986
300	#	#	\|a xvi, 259 p. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management \|x Data processing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=186283
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