Gower handbook of marketing

Saved in:

Bibliographic Details
Other Authors:	Thomas, Michael J. 1933-
Format:	Book
Published:	Aldershot, Hampshire, England Gower 1995
Edition:	4th ed
Subjects:	Marketing > Handbooks, manuals, etc.
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-186262
020	#	#	\|a 0566074419
090	0	0	\|a HF5415 \|b .G69 1995
245	0	0	\|a Gower handbook of marketing \|c edited by Michael J. Thomas
250	#	#	\|a 4th ed
260	#	#	\|a Aldershot, Hampshire, England \|b Gower \|c 1995
300	#	#	\|a xxvi, 646 p. \|b ill. \|c 25 cm
500	#	#	\|a Rev. ed. of: Marketing handbook, 3rd ed., 1989
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|v Handbooks, manuals, etc.
700	1	#	\|a Thomas, Michael J. \|c 1933-
745	0	0	\|a Handbook of marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=186262
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam