Gower handbook of marketing
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| Other Authors: | |
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| Format: | Book |
| Published: |
Aldershot, Hampshire, England
Gower
1995
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: Marketing handbook, 3rd ed., 1989 |
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| Physical Description: | xxvi, 646 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0566074419 |
Marketing handbook