The complete direct mail list handbook everything you need to know about lists and how to use them for greater profit

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Bibliographic Details
Main Author:	Burnett, Ed
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice Hall 1988
Subjects:	Mailing lists > Handbooks, manuals, etc Direct marketing > Handbooks, manuals, etc Advertising, Direct-mail > Handbooks, manuals, etc
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-186160
020	#	#	\|a 0131592785
090	0	0	\|a HF5863 \|b .B87 1988
100	1	#	\|a Burnett, Ed
245	1	1	\|a The complete direct mail list handbook \|b everything you need to know about lists and how to use them for greater profit \|c Ed Burnett
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1988
300	#	#	\|a xxiv, 744 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Mailing lists \|x Handbooks, manuals, etc
650	#	0	\|a Direct marketing \|x Handbooks, manuals, etc
650	#	0	\|a Advertising, Direct-mail \|x Handbooks, manuals, etc
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=186160
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|