Making pricing decisions a study of managerial practice
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| Format: | Book |
| Published: |
London
Chapman & Hall
1995
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vi, 155 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. ([123]-146) and index |
| ISBN: | 0412492407 |
THE PRICING DECISION A Strategic Planner for Marketing Professionals