Consumer behavior and marketing strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Homewood, IL
Irwin
1993
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| Edition: | 3rd ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvii, 772 p., [16] p. of plates ill. (some col.) 24 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0256105677 |
Consumer behavior and marketing strategy