The marketing information revolution

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Bibliographic Details
Other Authors:	Blattberg, Robert C. 1942-, Glazer, Rashi, Little, John D. C
Format:	Book
Published:	Boston, Mass. Harvard Business School Press 1994
Subjects:	Marketing > Data processing
Online Access:	Click Here to View Status and Holdings.
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001	wils-185634
020	#	#	\|a 0875843298
090	0	0	\|a HF5415.125 \|b .M366 1994
245	1	1	\|a The marketing information revolution \|c edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little
260	#	#	\|a Boston, Mass. \|b Harvard Business School Press \|c 1994
300	#	#	\|a vi, 373 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Data processing
700	1	#	\|a Blattberg, Robert C. \|c 1942-
700	#	#	\|a Glazer, Rashi
700	#	#	\|a Little, John D. C
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=185634
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam