Brand marketing building winning brand strategies that deliver value and customer satisfaction

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Bibliographic Details
Main Author:	Weilbacher, William M
Format:	Unknown
Published:	Lincolnwood, Ill. NTC Business Books 1993
Subjects:	Brand choice Brand name products
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-185335
020	#	#	\|a 0844234761
090	0	0	\|a HF5415.15 \|b .W425 1993
100	1	#	\|a Weilbacher, William M
245	1	1	\|a Brand marketing \|b building winning brand strategies that deliver value and customer satisfaction \|c William M. Weilbacher
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1993
300	#	#	\|a xv, 210 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand choice
650	#	0	\|a Brand name products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=185335
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|