Brand marketing building winning brand strategies that deliver value and customer satisfaction

Brand marketing building winning brand strategies that deliver value and customer satisfaction

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Bibliographic Details
Main Author: Weilbacher, William M
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1993
Subjects:
Brand choice
Brand name products
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 210 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0844234761

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