Developing, implementing, & managing an effective marketing plan

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Bibliographic Details
Main Author:	Goetsch, H.W
Format:	Book
Published:	Chicago, Ill. American Marketing Association 1993
Subjects:	Marketing > Management Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-185269
020	#	#	\|a 0844233706
090	0	0	\|a HF5415.13 \|b .G568 1993
100	1	#	\|a Goetsch, H.W
245	1	1	\|a Developing, implementing, & managing an effective marketing plan \|c Hal Geotsch
260	#	#	\|a Chicago, Ill. \|b American Marketing Association \|c 1993
300	#	#	\|a xv, 249 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 238-241) and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Planning
745	#	#	\|a Developing, implementing, and managing an effective marketing plan
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=185269
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam