State-of-the-art marketing research
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago, Ill.
American Marketing Association
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 579 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0844234575 |
State of the art marketing reseach