Principles of marketing

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Bibliographic Details
Main Author:	Lamb, Charles W
Other Authors:	Hair, Joseph F, McDaniel, Carl D
Format:	Book
Published:	Cincinati, Ohio College Division, South-Western Pub. Co. 1994
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0538829826
090	0	0	\|a HF5415 \|b .L2624 1994
100	1	#	\|a Lamb, Charles W
245	1	1	\|a Principles of marketing \|c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
260	#	#	\|a Cincinati, Ohio \|b College Division, South-Western Pub. Co. \|c 1994
300	#	#	\|a xxxii, 846 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Hair, Joseph F
700	#	#	\|a McDaniel, Carl D
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=185193
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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