Principles of marketing

Principles of marketing

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Bibliographic Details
Main Author: Lamb, Charles W
Other Authors: Hair, Joseph F, McDaniel, Carl D
Format: Book
Published: Cincinati, Ohio College Division, South-Western Pub. Co. 1994
Subjects:
Marketing
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii, 846 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0538829826

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