Creating effective marketing communications
Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, pre...
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| Format: | Book |
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London
Kogan Page
1994
©1994 |
| Series: | Marketing in action series, series editor, Norman Hart
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| Online Access: | Click Here to View Status and Holdings. |
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Creative marketing communications a practical guide to planning, skills and techniques