Creating effective marketing communications

• Main Author: Yadin, Daniel L (Author)
• Other Authors: Hart, Norman (Editor)
• Format: Unknown
• Published: London Kogan Page 1994; ©1994
• Series: Marketing in action series, series editor, Norman Hart
• Subjects: Public relations; Advertising copy; Communication in marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 123 pages illustrations 22 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 0749412089; 9780749412081

Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.