Creating effective marketing communications
Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, pre...
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| Other Authors: | |
| Format: | Book |
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London
Kogan Page
1994
©1994 |
| Series: | Marketing in action series, series editor, Norman Hart
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work. |
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| Physical Description: | 123 pages illustrations 22 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0749412089 9780749412081 |
Creative marketing communications a practical guide to planning, skills and techniques