Why customers don't do what you want them to do and what to do about it
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| Format: | Unknown |
| Published: |
New York
McGraw-Hill
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xv, 224 p. 24 cm |
| ISBN: | 0070217009 |
Why customers don't do what you want them to do and what to do about it 
Why Customers DON'T DO what they're SUPPOSED to do and what TO DO about it.