Integrating service strategy in the manufacturing company
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| Other Authors: | |
| Format: | Book |
| Published: |
London
Chapman & Hall
1993
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| Edition: | 1st ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 237 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references (p. [227]-230) and index |
| ISBN: | 0412467801 |
Market leadership strategies for service companies creating growth, profits, and customer loyalty