Beyond the hype rediscovering the essence of management

This text takes a look at how business buzzwords detract from the real job of management. It argues that most trendy concepts are not new and explains why they always offer more than they can deliver.

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Bibliographic Details
Main Authors: Eccles, Robert G (Author), Berkley, James D. 1968- (Author)
Other Authors: Nohria, Nitin 1962-
Format: Book
Published: Boston, MA Harvard Business School Press 1992
©1992
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