Business marketing management marketing of business products and services
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1990
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes indexes |
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| Physical Description: | xxiv 488 p. ill. 24 cm |
| ISBN: | 0130921076 |
Business-to-business marketing management strategies, cases and solutions 
Business Marketing Management A Strategic View of Industrial and Organizational Markets