Creating value for customers designing and implementing a total corporate strategy
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| Format: | Unknown |
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New York
Wiley
l99l
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 340 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471525936 |
CUSTOMER FIRST A STRATEGY FOR QUALITY SERVICE 
Creating customer value the path to sustainable competitive advantage