Managing service as a strategic profit center
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
McGraw-Hill
1991
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | vii, 232 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 226) and index |
| ISBN: | 0070061890 |
Strategic Marketing Planning